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Tuesday, 6 November 2012


Mysore, 6th November 2012: MYRA School of Business, poised to become one of the finest Research-Based B-Schools in India, inaugurated its futuristic campus today at Mysore. Padmabhushan Sri. Deepak Parekh, Chairman, HDFC inaugurated the campus. The launch was accompanied by renowned industry veterans, leading corporate citizens and academic experts from various parts of the country.

Subsequent to inaugurating MYRA’s campus, Padmabhusan Sri. Deepak Parekh, Chairman, HDFC, said, “During past twenty years, we have seen entrepreneurial ventures showing a new landscape of development globally. Point to highlight is the importance of Ethics, Integrity, honesty and transparency which are the pillars for success and I hope Myra inculcates this in their curriculum and develop entrepreneurs.  Myra is setting a trend of encouraging social entrepreneurship. I wish them all the success to become a premier and a globally benchmarked institution in a period of short time. I’m confident that MYRA will create a platform to develop future business leaders of India.” “”

The Guest of Honor, Mr.Sunil Sharma, Director, IMF regional training Institute, Singapore said, “Public and private partnership is the call for the day. Corporates are no longer dependant on overstretched govts to solve the problems. They are themselves coming forward to design innovative solutions and find answers. It implies breakdown of academic silos - combined technical knowledge, fostering social entrepreneurship and Im confident that Myra School of Business will imbibe the entrepreneurial spirit and this much need entrepreneurial spirit in their student community. On behalf of governing body, I extend my full support and corporation to make this vision a success.”

MYRA is set up by a group of eminent academicians led by Prof. Shalini Urs, an internationally recognized Information Scientist, a Fulbright scholar, and institution builder, founder and Executive Director, International School of Information Management and Prof. Shrijay Devaraj Urs, veteran academician, UNDP consultant, and educational administrator and Professor at Institute of Development Studies, University of Mysore with over three and a half decades of experience. The B-School is guided by an eminent ‘Governing Board’ comprising global industry experts and academicians like Mr. Arjun Malhotra, CEO & Chairman of Headstrong Corporation, Mr. Andrew Atzert, COO, Aresty Institute of Executive Education, Wharton School University of Pennsylvania, Mr. Sunil Sharma, Director of International Monetary Fund (IMF) Regional Training Institute, Prof. Noshir Contractor, Kellogg School of Business and Mr. Tony Kirton, CEO & Partner, Nuerozone CC Cape Town among others.

The faculties have also been carefully chosen from a distinguished group of globally renowned professors from prestigious universities across United States of America and Europe to offer state-of-the art-business education to students in India. These faculties are highly regarded for their research productivity.

Commenting about her brainchild, Prof. Shalini Urs, Chairperson and Founder, Mysore Royal Academy (MYRA), said

“The inauguration of the campus today is the culmination of a shared vision. It is an important milestone in our path towards establishing MYRA School of Business as one of India’s premier business schools. I would like to thank the eminent members of our Governing Board for their valuable advice, guidance and support. We look forward to welcoming our first batch of students to this wonderful new campus in July next year.”

The Dean of MYRA, Prof. Rajiv K Sinha is the Professor of Marketing and the Lonnie Ostrom Chair in Business at the W.P. Carey School of Business, Arizona State University. Prof. Sinha is the recipient of the W.P. Carey Outstanding Researcher Award (2011) and the James W. Creasman Award for Excellence (2009), a quadrennial award given for outstanding contributions to Arizona State University and the community. The Business Week rankings of the major business schools have listed him as the “Most Popular Professor” in the MBA program at Arizona State University. In addition, the Business Week rankings listed his E-Commerce and the New Product Development courses as the “Best Electives” in the MBA program.

Under the able guidance and expertise of The Dean and renowned faculties, MYRA School of Business will bring together a right amalgam of Indian and Western methodologies, which adopt Research and Case study, based teaching models to help students gain the adequate expertise to face the industry with exemplary knowledge and competency. Faculties will cover the subjects using the ‘Immersion model’ through which the students gain an in-depth understanding of a module before commencing the second one. Also, the student along with the support of the faculty is encouraged to research on real-corporate scenarios to relate to the curriculum in a better manner.

Commenting about his association, Prof.Rajiv Sinha, Dean, MYRA School of Business said, “With the inauguration of the campus today, MYRA School of Business is now ready to welcome its first batch of students. We have carefully handpicked our faculty from around the world, and designed a highly effective research based curriculum to ensure our students are fully equipped to take on the challenges of business and industry. MYRA’s focus on social enterprise will also help in instilling the spirit of entrepreneurship in our students and we look forward to some very inspiring ideas.”

MYRA has established relationships with over 25 leading corporate houses in India. These relationships will be optimally utilized for absorbing curriculum from the industry, for guest lectures, for campus placements, internships etc.

MYRA School of Business has also partnered with WP Carey School of Business of Arizona State University, ranked No.1 for research productivity in high impact business journals (Technovation Jan 2012), to offer ‘Executive management programs’ for working professionals at its campus in Mysore, Karnataka, India. The school is internationally regarded for its research productivity and its distinguished faculty members, including a Nobel Prize winner. MYRA school of business has also entered into a partnership with CATÓLICA-LISBON School of Business and Economics, which is ranked 4th position worldwide that evaluates employability success. Also, it is one of the 10 schools in the world that boasts an employability rate of 100% for the students within the first three months of graduation.

The campus is designed by award winning architects, based on Tadao Ando’s philosophy of creating architectural spaces in which one can experience — as one does with poetry or music—surprise, discovery, intellectual stimulation, and Joie de vivre.

The campus is set on 10 acres of land in the heart of Mysore’s corporate scene. MYRA campus is a radical departure from the traditional business school architecture, which embraces stuffy classrooms and hallways. The campus has been designed by the award winning Bangalore firm, Architecture Paradigm, who were inspired by the ensemble of gigantic boulders that dot the Bangalore-Mysore highway. It makes optimum use of space and natural light and has often been referred to as “poetry in concrete.”

The campus’ thought-through design gives scope for student’s creativity and research. It has been designed to address the specific needs of management students to foster an atmosphere of openness. The launch of this futuristic campus is just the start to pioneer the revolutionary and the innovative world of education in the B-Schools especially in India. The unconventional design of the campus envisions the unconventional method of teaching at MYRA. The MYRA campus claims to have one of one of its kind academic structure of the ‘Floating classroom’ which is situated on a pool of flowing water.

The multi-stories library is considered as the hallmark of the MYRA building with subscriptions to leading online resources and thousands of books- an ideal place to study and conduct research. The ceiling of the library is aimed towards the sunlight, as it is presumed that the mind works the best while facing the East. There are two amphitheatres which are located at the ground and the top level. The top level amphitheatre is designed in a way which can be also be divided into two classrooms. The concept of the breakout classrooms has been introduced to help the students brainstorm and follow the conventional method of learning.

MYRA currently offers three courses – PGDM (2years) and PGPX (1year). Both the programmes are positioned to foster the deep understanding of management ideas and techniques in the context of local and global business landscapes.

The school follows a rigorous selection process, which entails selecting candidates who have a minimum of two years of professional experience, a strong academic background and an above average score in the MBA entrance exams. MYRA seeks candidates who possess the values of pursuit; perseverance and passion along with the willingness go the extra mile. The admissions for the first batch are set to commence from July 2013.

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